This work is a landmark example of performance art in the age of social media. It blurred the lines between reality and fiction, raising questions about authenticity, identity construction, and the curated nature of online self-presentation. It also critiqued the performance of femininity online.
Born: 1989, Argentina
Nationality: Argentine-Spanish
Style: Post-Internet Art, Performance Art
Influences: Social media, feminism, identity politics
Major Exhibitions: "Excellences & Perfections" (2014), "Privilege" (2016), "The Destruction of Experience" (2018)
Quote: "I'm interested in the way social media is changing the way we construct our identities."
Excellences & Perfections was a four-month-long performance conducted entirely on Instagram. Ulman crafted a fictional persona, undergoing a staged transformation from "cute girl" to "sugar baby" to "life goddess," posting images and captions that reflected these different stages.
