Walldeaux Smithie and Walldette had to clearly communicate their value in the ten to 20 dollar red wine and white wine category.
The bold illustration style speaks to Walldeaux Smithie's and Walldette's wild west sensibilities and french background. While leveraging the reputation of the parent winery—Forgeron Cellars—Walldeaux's compact good looks and Walldette's coquettish charm, establishes their own distinct identity.